ChillOut

The market for 'exotic' spicy food is a rapidly growing sector in European and US markets. Most alcoholic beverages including beer and wine are poorly suited to accompany spicy dishes as they do not dissolve the active ingredient, chilli, leaving the customer with an unpleasant burn which compromises any further possible culinary experience. We propose to develop and market a functional premium lager that combines the taste and appearance of beer with the ability to provide relief for the burning sensation of spicy foods.