The London Air Pollution Project

Independent research demonstrates that high levels of air pollutants in urban UK are detrimental to people's health, with a government estimate of health costs associated with polluion standing at 1.3 billion per year and rising. There exists an opportunity to develop an inexpensive, single use, disposable, personal health mask for those who need it most - the elderly, commuters, health conscious and cyclists. The LAPP intends to commercialise and market such a product and provide a public health benefit. The organisation is a not-for-profit supported by government (local and regional) and social-orientation institutions.