EatMe! Marketing

Companies are constantly looking for new marketing strategies to successfully promote products and brands. EatMe!TM Marketing has recognised a novel use for edible technology in this area and plans to pioneer the area of gastroadvertisingTM: the concept of exploiting popular food items for advertising purposes. The company is developing an edible polymer compound with which adverts can be applied directly to food. EatMe!TM Marketing aims to target the sports market initially and then expand into other food advertising and promotional areas.